So you have a website, and hopefully it has a responsive design and excellent search engine optimization. But even if your website is totally killing it in organic searches, you still need Social Media Marketing, and here’s why:
1. SEO rankings are affected by your popularity on Social Media. If you’d like to read a detailed article about how this is so, please click here: 8 Ways Social Media Affects SEO.
2. Social Media is the Yin to your website’s Yang. While your website may relatively static aside from some occasional updates and perhaps a blog you are keeping up with, social media is fluid like the ocean: always churning with activity that can bring your brand in front of new prospects with relatively little effort. Keeping your accounts fresh will engage new and current customers as well as keep you relevant in terms of SEO ranking.
3. More often than not, you will notice in your Google Analytics that the bounce rate of visits to your website generated from social media is much lower than that of visits generated from organic searches. Basically what that means is that the quality of the prospects you gain through social media is much higher because they spend more time and visit more pages on your site compared to the people who find you through a search engine.
4. You can let your brand come alive on social media. Your company will have the ability to interact with your fans and customers in real time on platforms like Facebook and Twitter. The focus of your social media accounts should be to clarify your brand and create a culture that surrounds that brand. Social media should not be used solely for the purpose of self-promotion, and is actually most effective when you focus more on quality content, interactions, and networking within the culture you have created rather than constantly “spamming” your followers with links to your products or promotions.
5. Social media gives your business a personality! Let your customers know that your business has heart. Prospects, or as we like to call them, people, will develop a bond with your brand when they see that you are a company they can trust based on your values. Show them that you care about your community. Make connections with other businesses or non-profits, give back to the community, promote good causes and people will follow you. Now that you have created a culture that people trust, your brand will be well thought of and organically promoted through likes, shares and retweets.
6. Social follows, likes and shares will be your proving ground. Are you providing content that is getting attention on social media? Your fans and followers will give you instant feedback. Did that Facebook post just fall flat? You will know within hours, if not minutes. This is real-time, real-world marketing feedback. Social media will help you shape the personality of your brand and at the same time train you to share content that people actually care about. When you care about the people who follow you, and pay attention to the way they consume online content, they will reward you by sharing your brand with their friends.