1. If you have a physical business location, create a profile on Yelp.
2. Get your business on Google+, and after you’ve qualified for a custom URL, claim it! Then upload some YouTube videos to the account connected with your Google+ profile. Customize your YouTube account with “channel art” and add links to your website and other profiles.
3. If you are on Twitter, customize your account with a profile photo and background photo, as well as a brief description of your business/brand and a link to your website.
4. Use the bio on Instagram to place a link to your website.
5. If you don’t have a website, call Webfix Studio.
6. If you have a Facebook page, update it now and again so people don’t think you’ve gone out of business. Speaking of which, if you have created social media accounts on networks you NEVER use, please delete them. Being on Twitter with no tweets and no profile pic looks worse than not being there. It says: I tried, but failed. Or even worse: I just don’t care.
7. Connect with other businesses on Facebook and other platforms. Connect with people you know in real life, or other people and businesses who share common interests. Then INTERACT with them. Leave comments, like and share their posts and tweets.
8. Use social media to tell the story of your business. Feature your employees, contractors, or business partners. Make it personal.
9. If you are blogging on WordPress, connect your LinkedIn, Facebook, Twitter and Google+ accounts so that your blog posts are auto-shared to your other accounts.
10. If you’d like to do more business in 2015, but need help with your social media marketing, contact me! As a small-business owner, I understand the demands of “doing it all,” and I’d love to take this task over for you. Nobody has to be super-hero. Just delegate wisely, and your business will grow accordingly…