Social Media Networking
It’s tough business. Just like pounding pavement and knocking on doors, it takes time, patience, and perseverance to build relationships on social media. So take your time and connect wisely. Find like-minded people. Connect with other local businesses. “Like,” comment on, and share their content and they will likely return the favor. Follow people you know in real life, but also those inspiring podcasters you’ve found on the web. It’s about being SOCIAL, so once you’ve connected, don’t stop interacting. If you’re blogging, follow other bloggers you truly admire and comment on their posts. It’s about being genuine, sincere, and authentic. Follow people who follow you on Twitter if they are worth following. Make connections that matter and make sense. Don’t just follow a bunch of randos trying to get “folllow-backs.” There is no quick-fix to this social media thing. A good way to begin your approach is to focus on one or two social media outlets that really suit your personality and your business. Then start growing your network organically, mindfully, and with purpose.
Buying Fans on Facebook
I’ve tried it. It gives you so much immediate gratification, but in the long run, the quality of your fanpool becomes diluted. Growing your fan base on Facebook is like tilling a garden: it’s tedious work. You should absolutely be promoting posts to targeted audiences… this will get you engagement and lead to more authentic “likes.” If they like what you’re posting, they will most likely interact with your posts in the future, which is what you want. Thousands of fans who don’t give two hoots about your business, product, or content do not add up to much on a network that demands engagement.
Hire a Social Media Manager
Once your business is creating a stream of revenue, consider hiring a social media manager. This stuff takes so much time, that as the CEO, you shouldn’t be spending yours on the fine art of crafting a Facebook post, or figuring out how many times to tweet your latest blog post. Delegating this portion of your business doesn’t mean you have to have a hands-off approach, it just means that when high priority tasks take over, your social media won’t fall through the cracks. And if you’ve spent some time growing your garden, so to speak, you will want someone to tend it for you rather than let all that previous work go to waste. Now is the time to reap the rewards…