When you think of branding your business, you probably think of having a really slick logo and an awesome font to go with your catchy tagline. That’s all great and important to have, of course. Giving a great first impression by having fantastic (and consistent) branding on your website, and even on your social profiles is extremely important.
So your business needs a logo, but people don’t do business with logos. They do business with people. This is why you need to put a human face on your business. A really fun way to way to do this on social media is to showcase your employees on your business Facebook page. Of course you need to get their permission, and you’ll want to ask them to write their own bios. Hopefully you already have a “Meet the Team” or “About Us” page on your website. I would suggest using the same type of biography that you would put on a professional website, but pair it with a candid or personal photo provided by the employee. It’s great to emphasize their personal hobbies and interests, and especially any charity work or volunteering that they do.
As you may know by now, I’m a big fan of posting video to social media. So if you can get your employees to tell their story on video, even better! Whatever you do, make it fun, keep it light, and let your current and potential customers see the human face of your business. They will be much more likely to pick up the phone and make a connection with your business if you show them more than just a logp. Because ultimately, your logo is not going to sell them that water softener, Dave is going to sell them the water softener. So let’s introduce Dave to your potential customers.