Social Good and The Abundance Cycle

being greedy
“If you really want to be greedy, be greedy in serving others. Try to remove the suffering of other people. Once you are unattached in your personal life, you can serve others, and by doing that you will find more and more joy. That’s why sometimes I say that the selfless person is the most selfish one. Why? Because a selfless person doesn’t want to lose his or her peace and happiness.” The Yoga Sutras of Patanjali, commentary by Sri Swami Satchidananda

How does your company give back? This is an important question to ask. It’s not just because giving back can make you popular on social media–although it can–but because giving back should be part of a long-term sustainability plan. In my mind, being sustainable is a great way to give back, to the environment, to people, and to society. Jay Friedlander talks about how sustainability leads directly to abundance. In fact, he’s created a model for any business to use in order to increase sustainability in a strategic way that increases profit as well.

In a nutshell: It’s about abundance . . . an abundant world where companies that rejuvenate the social and environmental fabric make superior returns for shareholders. We felt it was time to make sustainability strategic and bring together disparate initiatives that companies loosely classify as “sustainability.”

Watch Jay’s TedTalk to learn more, and check out his website to see if it will work for your company (and it will!): Abundance Cycle.

Namaste y’all,



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