A while back I had written a blog post about my top 10 social media “pet peeves” and I think this was on that list (as in, not doing this is a pet peeve of mine). But it is worth revisiting. If you want people to share your content, please, make it easy for them to do so. Put those sharing buttons EVERYWHERE. On every page of your website, every blog post, and most certainly on every email blast. If you don’t have a WordPress site, no worries, you can always use AddThis to easily install custom sharing buttons on your website (you choose which the channels).
If you are using MailChimp and want to send out an email campaign, please see these instructions if you are unsure of how to add and customize the social sharing “content block.”
In this age of click, click, 3 second attention spans, you musn’t make people jump through hoops to share your beautiful and valuable content. They really do want to share it. They just need to be able to do so in one click increments. Not everyone will have custom extensions installed on their browser that makes it easy to Pin and Tweet everything.
And in this age of a very “noisy” internet, you have to understand that a lost share could be a lost customer. So don’t be shy about asking for shares, likes and comments. If people know it’s important to you that they show interest in your content, they will most likely oblige.
I hope this helps! Ask me any questions via email: firstname.lastname@example.org, or leave a comment below. 😉