Facebook Faux Pas

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Have you made a Facebook Faux Pas? Don’t worry, we’ve all done it!

Here’s my list of top five FFPs (Facebook Faus Pas):

  1. Posting a link, but leaving the link text in the post. Once you paste the link, you can actually delete the link text from the post copy. This makes your post look spiffy and clean!
  2. Making a text-only post. Text-only posts have very little reach compared to those with photos, links and videos. Even if you don’t have a relevant photo handy to add to your post, please try to find a good-quality stock photo to go with the post. You can try using Pixabay for royalty-free images. Also try Unsplash for more dramatic and/or artistic photos (such as the one featured above!).
  3. Posting a link that does not include a photo. Many people don’t realize that if they are posting a link on their business page and it has no photo, you can add one! Just like text-only posts don’t get as much reach, text-only links don’t either. They just look a bit ugly and people are much less likely to click on them. So again, if the orginal article doesn’t have a photo (which is a website faux pas!) then you should add a stock photo.
  4. Your host created an event for you on Facebook, but you duplicated the efforts by creating another event! Each event IRL (in real life) should be represented on Facebook by ONE event, even if there are multiple hosts and/or presenters. This will increase the reach of the event, and make it much easier to give updates to fans who say they are interested in attending. Always share the original event. You can even use the nifty “Add to Page” button to show the event in your events tab, making it appear as if you “own” the event even if you didn’t create it.
  5. Posting too frequently! This is a big one. Please, don’t post more than once every 24 hours. The recommendations for posting frequency for pages that have 1,000-10,000 fans is actually still only 3-5 times per week. If you must, please schedule your posts so that they at least publish on different days. Going on a posting spree (making multiple posts in one day, or even in one hour) will result in decreased or almost zero reach for most of your posts.

These tips are aimed at business pages, but many of them apply to personal profiles as well. Any questions? Give me a buzz: 207.939.6210.

Happy Facebooking!

🙂

Leah

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