Creating Lookalike Audiences on Facebook

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Is your business looking to attract new customers? A great way to target potential customers on Facebook is by creating Lookalike Audiences.

The first thing is to create a Custom Audience for web visitors, using the Facebook Pixel. I set this up to capture “Anyone who visits your website” in the past 180 days. Once this audience is set up (if you haven’t already) it can take some time to accumulate users here.

Now if your web traffic is pretty steady you should accumulate a good size audience with these parameters, and then Facebook will be able to create a Lookalike audience based on these visitors. Even if you are only getting a few thousand people in your web visitor audience, your lookalike audience could be up to 2 million people.

You can also create a Lookalike Audience based on fans you already have on your page. That way, you know you will be targeting a demographic likely to be interested in your brand, products and services.

There are many more advance targeting actions we could take, but I won’t explain them all here. Just look at this screen grab to get an idea.

custom audience

The possibilities are almost endless! Think about your goals, and target accordingly…

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