Sponsoring Women’s Safety

Women's Self Defense: SAFE Plan

“The difference between being paranoid and being prepared is the process of being informed.” -John Jenkins

We are sponsoring a Women’s Self Defense class, on June 10th from 9am-12pm. This three hour class, created and taught by John Jenkins, is called SAFE Plan.

The SAFE Plan program is about:

Simplicity: Easy to learn, practice and master.

Avoidance: Learning the skill of risk assessment to help avoid escalating threats.

Focus: Knowing what to look for in finding “a way out” of a threatening situation.

Escaping: Ability to quickly get out of an unsafe situation.

Says John, “Our daughters and all women should be encouraged to explore and reach for their dreams while understanding how to minimize their exposure to risk. SAFE Plan provides simple, safe, and effective methods of preventing, recognizing, de-escalating, and escaping unsafe situations.”

Registrants need only bring writing materials (notebook and pen/pencil), have a willingness to learn, and wear comfortable/loose fitting clothing.

This class is for ages 12 and up, but adolescents should be accompanied by an adult because we will be covering adult topics of assault and domestic violence.

This class is an affordable $25 per person ($20 for adolescents) and tickets can be purchased on Eventbrite, or by contacting Leah Twitchell if you prefer to mail a check, call her cell FMI: 207.939.6210. Because we have limited space in this class, pre-registration is required. Thanks!

 

Helping Heiwa

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As many of you know, I am big on giving back. That’s why last year I donated my time to help Heiwa Tofu run a crowdfunding campaign so they could buy and intall a heating system for their new building in Rockland. It was such a pleasure working with this local family business! Jeff and Maho have worked very hard over the past 8 years making organic tofu and soymilk from soybeans mostly grown right here in Maine.

That’s why I felt good about volunteering my time to support their leap into owning their own production facility so they could ramp up production, hire a crew, and grow this amazing business. I did this as part of a small business grant called BizIn, which was created by fellow New Ventures Graduate, Carrie Yardley of Yardley Esq., PLLC. She, along with Valerie Geredien, Buzzwings Marketing, Erin Smith, of Wheatberry Design, and Susan Walters, Stories that Shine, created this grant to support local, small businesses in Maine. In addition to our BizIn team, Dandan Liu also donated her time to create this beautiful film about Heiwa, which was integral to our Indiegogo campaign.

 

Heiwa Tofu Indiegogo Video from Dandan Liu on Vimeo.

 

It was an amazing feeling working with this group of women who had all benefitted from the New Ventures program, and now were giving their time to support other business owners. The campaign turned out to be a great success, and all told, we helped Heiwa raise over $18,000! They were able to purchase and install the heat pumps needed for their new building in Rockland.

Heiwa continues to grow and thrive, and I continue to show my support by eating their delicious, organic tofu!

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Replying to Comments

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When you have a popular post that is getting a lot of traction, engagement and comments, it’s super important (IMHO) to take the time to reply to comments. And when people are sharing your posts, take the time to thank them in a comment (see above).

If you can’t think of anything to say when you are replying to comments, you can always use a funny, cute, or interesting sticker. This may seem silly, but it works and most people love it. Replying with stickers can prompt even more replies with photos, more comments or a sticker in return. Each time someone replies to your reply, your post becomes more and more popular and shows up in the newsfeed of their Facebook friends.

It can spark conversations and help your customers and supporters understand that you’re not just on Facebook to post self-promotional content, you are are actually listening to what they have to say, and you have the time to personally engage with them.

It’s time-consuming for sure, but if you’re going to run a successful page that impacts your SEO and your customer relationships, please make it a priority.

Sharing Buttons, Put Them Everywhere!

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A while back I had written a blog post about my top 10 social media “pet peeves” and I think this was on that list (as in, not doing this is a pet peeve of mine). But it is worth revisiting. If you want people to share your content, please, make it easy for them to do so. Put those sharing buttons EVERYWHERE. On every page of your website, every blog post, and most certainly on every email blast. If you don’t have a WordPress site, no worries, you can always use AddThis to easily install custom sharing buttons on your website (you choose which the channels).

If you are using MailChimp and want to send out an email campaign, please see these instructions if you are unsure of how to add and customize the social sharing “content block.”

In this age of click, click, 3 second attention spans, you musn’t make people jump through hoops to share your beautiful and valuable content. They really do want to share it. They just need to be able to do so in one click increments. Not everyone will have custom extensions installed on their browser that makes it easy to Pin and Tweet everything.

And in this age of a very “noisy” internet, you have to understand that a lost share could be a lost customer. So don’t be shy about asking for shares, likes and comments. If people know it’s important to you that they show interest in your content, they will most likely oblige.

I hope this helps! Ask me any questions via email: leah@kandlsocialmedia.com, or leave a comment below. 😉