Joining Forces with Love Tree Marketing

Portland Head Light
Photo by Jennifer Grace of Love Tree Marketing, all rights reserved

We are so happy to announce a new partnership with Love Tree Marketing! My good friend Jennifer Grace has many talents that compliment our services here at K&L Social. She is an amazing photographer and web designer. She’s also a wonderful writer, and brings a lot of knowledge in the areas of blogging, branding and advertising on social media. This partnership will allow us to better serve our clients with even more high-quality, original content for your website and social media channels.

We look forward to working with Jen in order to help Maine businesses grow their reach on Facebook, Instagram, Twitter, Pinterest and YouTube. Our targeted advertising techniques combined with high quality content will also drive traffic to your website. We want your company to stand out in the noisy sea of internet chatter by combining content that creates an emotional connection to your brand followed up by amazing customer service. We both believe that placing an emphasis on customer service and engagement leads to longlasting relationships with clients and customers.

If you’re interested in what we have to offer in terms of both content creation and social media management, please contact us and we will be in touch with you shortly!



Popular Posts on Facebook: Job Postings

People love to help others find jobs, so job postings on Facebook are very popular. They usually have great organic reach (depending on the size of your fanbase) and with a small boost you can get a lot of mileage out of these simple posts. Plus, you might just find your next employee through social media!

Here are some tips for posting job openings on Facebook:

  1. Always use a photo of a current employee to show what the job entails. Like this photo of Rod (Master Plumber) at AWQ:rod
  2. Use the same type of description that you would on any other job listing site, give people the details!
  3. You may not want to publish an email address in the post, but do direct people to your website or a contact page explaining how to apply for the job.
  4. People who comment on the post can be sent direct messages now! So use this feature if someone who comments would like more information.
  5. In the post, ask your fans to share the post or tag their friends who might be interested in the job. This is a great way to boost engagement with the post.

Congrats to Heiwa Tofu!

This blog post was co-written by Susan Walters, Ed.D. of Stories that Shine.

Heiwa’s creamy tofu adds elegance and substance to a ramen bowl
The first annual Bizin Small Business Grant was awarded to Heiwa Tofu, Maine’s only tofu maker. The grant, created by a team of New Ventures graduates, gives one Maine business a leg up in the marketplace by providing marketing, branding, and legal services. In a field of vibrant applicants, Heiwa stood out because of founder Jeffrey Wolovitz’s dedication to producing a unique, handcrafted food using locally sourced, organic ingredients. Wolovitz is as passionate about supporting local farmers as he is about creating a high quality alternative protein source. Over 80% of his soybeans are grown in Maine, with the balance coming from other New England farms. Heiwa helps bolster local organic farming by creating demand  for soybeans.

It all starts with the organic soybeans

Jeffrey’s tofu is made from non-GMO,  MOFGA certified, USDA organic soybeans. He pays special attention to the quality and consistency of the finished product. He says, “Heiwa Tofu has a more delicate, supple, and creamy texture. This is what our customers love about our tofu. We’ve developed a loyal customer base who claim Heiwa Tofu is the best they have ever had and say they will never go back to another brand.”

Jeff gave us a tour of the production floor

Since 2008, Heiwa has produced over 350,000 pounds of handcrafted tofu. The tofu is sold bulk or in vacuum sealed packages. Heiwa Tofu is distributed to over 150 restaurants, grocery and natural food stores, institutions and buyer’s clubs. Thanks to Crown O’Maine Organic Cooperative, Heiwa Tofu is now offered at 29 Hannaford Supermarkets around the state.  Jeff is excited to announce that the production facility is soon to be moving from Belfast to Rockport, into a building they have just purchased. Their plan is to be in the new location by July, and the extra space will allow them to continue ramping up production in order to meet increasing demand.

Look for Heiwa at your local grocer

The women of Bizin are proud to support Heiwa by providing branding, content development, marketing expertise, graphic design services and legal advice as Jeffrey continues to grow his business. BizIn team members include Carrie Yardley (Yardley Esq. PLLC), Valerie Geredien (buzzwings marketing & communication, LLC), Erin Smith (Wheatberry Design), Susan Walters (Stories That Shine), and Leah Twitchell (K&L Social). The women met through the New Ventures Maine program recommend the program to anyone thinking of starting a business or wanting to take their business to the next level. 

What Are You Waiting For?

Give Yourself a gift

If you’ve been trying to do it all, or depending on your already stressed staff to manage your posting, editing, boosting and customer service on social–consider making a change for the good by hiring it out.

We can take care of everything on your social channels, from creating content to targeting, remarketing and analyzing ROI of your advertising. We will monitor your accounts for leads, comments, questions and customer service issues.

Here’s what some of our clients have said about our services:

“Leah at K & L Social does a great job marketing via social media and is a great addition to our business at Air & Water Quality.

As a small business it can be difficult to take time out of our own busy day to day schedules to network with our customers in the manner in which we would like. Leah is effective and reaches existing and new customers with informative self-produced and third-party articles and videos.

We’ve hired Leah to provide consistent, weekly updates to our Facebook, Twitter, LinkedIn, and Google accounts. In over a year she’s been able to dramatically increase our page likes and views and is able to do so with very little instruction from us.

She’s dependable and highly self-motivated and could do the same great work for you as she does for us at Air & Water Quality.”

-Jayson Morrison, Sales Manager at Air & Water Quality

“Leah at K&L Media has been a godsend. As a pre-launch startup, my business has a lot of moving pieces and it’s imperative that I work with the right consultants. Leah fits that bill to a tee. Not only has she been helpful in getting me started with my social media (from set up to strategy to content), she also has a great marketing mind in general and understands how all of the components fit with the brand. She is creative, smart and has amazing follow-through. I couldn’t be happier.”

-Marie Sola, founder Daughters of Change

Pizza By Fire

Pizza By Fire

If you haven’t tasted Pizza By Fire, then you are truly missing out. Andrew has a brick oven on wheels and he caters weddings, birthdays, graduations and other events three seasons out of the year.

I happened to stop by a tasting he had at his shop (1 Industrial Way, Portland) on a drizzly fall evening, and it was so cozy standing in front of the brick oven that I didn’t want to go home. Not to mention the delicious pizza that was rolling out! Ingredients are simple and fresh. A white pizza with mushroom, garlic and parsley was my favorite. Andrew makes his own dough and keeps it on the tacky side so it comes out light and thin, not bready at all. Semolina is used to keep the pizza from sticking to the wooden board before it slides into the 700 degree oven and finishes baking in just minutes.

Pizza Margherita

Call Andrew (207.228.2087) if you have a party coming up in 2016, because his calendar is booking fast! And check them out on Facebook or Instagram.