Sponsoring Women’s Safety

Women's Self Defense: SAFE Plan

“The difference between being paranoid and being prepared is the process of being informed.” -John Jenkins

We are sponsoring a Women’s Self Defense class, on June 10th from 9am-12pm. This three hour class, created and taught by John Jenkins, is called SAFE Plan.

The SAFE Plan program is about:

Simplicity: Easy to learn, practice and master.

Avoidance: Learning the skill of risk assessment to help avoid escalating threats.

Focus: Knowing what to look for in finding “a way out” of a threatening situation.

Escaping: Ability to quickly get out of an unsafe situation.

Says John, “Our daughters and all women should be encouraged to explore and reach for their dreams while understanding how to minimize their exposure to risk. SAFE Plan provides simple, safe, and effective methods of preventing, recognizing, de-escalating, and escaping unsafe situations.”

Registrants need only bring writing materials (notebook and pen/pencil), have a willingness to learn, and wear comfortable/loose fitting clothing.

This class is for ages 12 and up, but adolescents should be accompanied by an adult because we will be covering adult topics of assault and domestic violence.

This class is an affordable $25 per person ($20 for adolescents) and tickets can be purchased on Eventbrite, or by contacting Leah Twitchell if you prefer to mail a check, call her cell FMI: 207.939.6210. Because we have limited space in this class, pre-registration is required. Thanks!



Helping Heiwa


As many of you know, I am big on giving back. That’s why last year I donated my time to help Heiwa Tofu run a crowdfunding campaign so they could buy and intall a heating system for their new building in Rockland. It was such a pleasure working with this local family business! Jeff and Maho have worked very hard over the past 8 years making organic tofu and soymilk from soybeans mostly grown right here in Maine.

That’s why I felt good about volunteering my time to support their leap into owning their own production facility so they could ramp up production, hire a crew, and grow this amazing business. I did this as part of a small business grant called BizIn, which was created by fellow New Ventures Graduate, Carrie Yardley of Yardley Esq., PLLC. She, along with Valerie Geredien, Buzzwings Marketing, Erin Smith, of Wheatberry Design, and Susan Walters, Stories that Shine, created this grant to support local, small businesses in Maine. In addition to our BizIn team, Dandan Liu also donated her time to create this beautiful film about Heiwa, which was integral to our Indiegogo campaign.


Heiwa Tofu Indiegogo Video from Dandan Liu on Vimeo.


It was an amazing feeling working with this group of women who had all benefitted from the New Ventures program, and now were giving their time to support other business owners. The campaign turned out to be a great success, and all told, we helped Heiwa raise over $18,000! They were able to purchase and install the heat pumps needed for their new building in Rockland.

Heiwa continues to grow and thrive, and I continue to show my support by eating their delicious, organic tofu!


Congrats to Heiwa Tofu!

This blog post was co-written by Susan Walters, Ed.D. of Stories that Shine.

Heiwa’s creamy tofu adds elegance and substance to a ramen bowl
The first annual Bizin Small Business Grant was awarded to Heiwa Tofu, Maine’s only tofu maker. The grant, created by a team of New Ventures graduates, gives one Maine business a leg up in the marketplace by providing marketing, branding, and legal services. In a field of vibrant applicants, Heiwa stood out because of founder Jeffrey Wolovitz’s dedication to producing a unique, handcrafted food using locally sourced, organic ingredients. Wolovitz is as passionate about supporting local farmers as he is about creating a high quality alternative protein source. Over 80% of his soybeans are grown in Maine, with the balance coming from other New England farms. Heiwa helps bolster local organic farming by creating demand  for soybeans.

It all starts with the organic soybeans

Jeffrey’s tofu is made from non-GMO,  MOFGA certified, USDA organic soybeans. He pays special attention to the quality and consistency of the finished product. He says, “Heiwa Tofu has a more delicate, supple, and creamy texture. This is what our customers love about our tofu. We’ve developed a loyal customer base who claim Heiwa Tofu is the best they have ever had and say they will never go back to another brand.”

Jeff gave us a tour of the production floor

Since 2008, Heiwa has produced over 350,000 pounds of handcrafted tofu. The tofu is sold bulk or in vacuum sealed packages. Heiwa Tofu is distributed to over 150 restaurants, grocery and natural food stores, institutions and buyer’s clubs. Thanks to Crown O’Maine Organic Cooperative, Heiwa Tofu is now offered at 29 Hannaford Supermarkets around the state.  Jeff is excited to announce that the production facility is soon to be moving from Belfast to Rockport, into a building they have just purchased. Their plan is to be in the new location by July, and the extra space will allow them to continue ramping up production in order to meet increasing demand.

Look for Heiwa at your local grocer

The women of Bizin are proud to support Heiwa by providing branding, content development, marketing expertise, graphic design services and legal advice as Jeffrey continues to grow his business. BizIn team members include Carrie Yardley (Yardley Esq. PLLC), Valerie Geredien (buzzwings marketing & communication, LLC), Erin Smith (Wheatberry Design), Susan Walters (Stories That Shine), and Leah Twitchell (K&L Social). The women met through the New Ventures Maine program recommend the program to anyone thinking of starting a business or wanting to take their business to the next level. 

Social Good and The Abundance Cycle

being greedy
“If you really want to be greedy, be greedy in serving others. Try to remove the suffering of other people. Once you are unattached in your personal life, you can serve others, and by doing that you will find more and more joy. That’s why sometimes I say that the selfless person is the most selfish one. Why? Because a selfless person doesn’t want to lose his or her peace and happiness.” The Yoga Sutras of Patanjali, commentary by Sri Swami Satchidananda

How does your company give back? This is an important question to ask. It’s not just because giving back can make you popular on social media–although it can–but because giving back should be part of a long-term sustainability plan. In my mind, being sustainable is a great way to give back, to the environment, to people, and to society. Jay Friedlander talks about how sustainability leads directly to abundance. In fact, he’s created a model for any business to use in order to increase sustainability in a strategic way that increases profit as well.

In a nutshell: It’s about abundance . . . an abundant world where companies that rejuvenate the social and environmental fabric make superior returns for shareholders. We felt it was time to make sustainability strategic and bring together disparate initiatives that companies loosely classify as “sustainability.”

Watch Jay’s TedTalk to learn more, and check out his website to see if it will work for your company (and it will!): Abundance Cycle.

Namaste y’all,


How Does Your Company Give Back?

Free Yoga

Here at K&L Social Media, we believe it’s really important for your company to create ties to your community by giving back. In whatever small way that even a start-up can, choose a cause that’s meaningful to you and give your time or money. A great way to share when you don’t have financial funds is by offering free services. Everyone has a skill or passion that they can share with the world!

Our founder, Leah Twitchell, is giving free Yoga every Thursday morning at 8 am on the Eastern Prom of Portland, Maine. If you are interested, meet by the playground and bring a mat or towel plus any props you might use in your own practice. This offering is for everyone, no matter if you are a beginner or expert. You can bring your own practice or follow along with Leah’s very basic instruction. Come create an experience that will brighten your day!

This practice has been inspired by Ryan Esbjerg of Flex Your Face. Ryan is one of the brightest, most energetic people we’ve ever met, and he continues to ignite people’s lives with his passion for making the world a better place. Check out Flex Your Face on Facebook and start celebrating the little moments of joy throughout your day!