Joining Forces with Love Tree Marketing

Portland Head Light
Photo by Jennifer Grace of Love Tree Marketing, all rights reserved

We are so happy to announce a new partnership with Love Tree Marketing! My good friend Jennifer Grace has many talents that compliment our services here at K&L Social. She is an amazing photographer and web designer. She’s also a wonderful writer, and brings a lot of knowledge in the areas of blogging, branding and advertising on social media. This partnership will allow us to better serve our clients with even more high-quality, original content for your website and social media channels.

We look forward to working with Jen in order to help Maine businesses grow their reach on Facebook, Instagram, Twitter, Pinterest and YouTube. Our targeted advertising techniques combined with high quality content will also drive traffic to your website. We want your company to stand out in the noisy sea of internet chatter by combining content that creates an emotional connection to your brand followed up by amazing customer service. We both believe that placing an emphasis on customer service and engagement leads to longlasting relationships with clients and customers.

If you’re interested in what we have to offer in terms of both content creation and social media management, please contact us and we will be in touch with you shortly!



Helping Heiwa


As many of you know, I am big on giving back. That’s why last year I donated my time to help Heiwa Tofu run a crowdfunding campaign so they could buy and intall a heating system for their new building in Rockland. It was such a pleasure working with this local family business! Jeff and Maho have worked very hard over the past 8 years making organic tofu and soymilk from soybeans mostly grown right here in Maine.

That’s why I felt good about volunteering my time to support their leap into owning their own production facility so they could ramp up production, hire a crew, and grow this amazing business. I did this as part of a small business grant called BizIn, which was created by fellow New Ventures Graduate, Carrie Yardley of Yardley Esq., PLLC. She, along with Valerie Geredien, Buzzwings Marketing, Erin Smith, of Wheatberry Design, and Susan Walters, Stories that Shine, created this grant to support local, small businesses in Maine. In addition to our BizIn team, Dandan Liu also donated her time to create this beautiful film about Heiwa, which was integral to our Indiegogo campaign.


Heiwa Tofu Indiegogo Video from Dandan Liu on Vimeo.


It was an amazing feeling working with this group of women who had all benefitted from the New Ventures program, and now were giving their time to support other business owners. The campaign turned out to be a great success, and all told, we helped Heiwa raise over $18,000! They were able to purchase and install the heat pumps needed for their new building in Rockland.

Heiwa continues to grow and thrive, and I continue to show my support by eating their delicious, organic tofu!


Congrats to Heiwa Tofu!

This blog post was co-written by Susan Walters, Ed.D. of Stories that Shine.

Heiwa’s creamy tofu adds elegance and substance to a ramen bowl
The first annual Bizin Small Business Grant was awarded to Heiwa Tofu, Maine’s only tofu maker. The grant, created by a team of New Ventures graduates, gives one Maine business a leg up in the marketplace by providing marketing, branding, and legal services. In a field of vibrant applicants, Heiwa stood out because of founder Jeffrey Wolovitz’s dedication to producing a unique, handcrafted food using locally sourced, organic ingredients. Wolovitz is as passionate about supporting local farmers as he is about creating a high quality alternative protein source. Over 80% of his soybeans are grown in Maine, with the balance coming from other New England farms. Heiwa helps bolster local organic farming by creating demand  for soybeans.

It all starts with the organic soybeans

Jeffrey’s tofu is made from non-GMO,  MOFGA certified, USDA organic soybeans. He pays special attention to the quality and consistency of the finished product. He says, “Heiwa Tofu has a more delicate, supple, and creamy texture. This is what our customers love about our tofu. We’ve developed a loyal customer base who claim Heiwa Tofu is the best they have ever had and say they will never go back to another brand.”

Jeff gave us a tour of the production floor

Since 2008, Heiwa has produced over 350,000 pounds of handcrafted tofu. The tofu is sold bulk or in vacuum sealed packages. Heiwa Tofu is distributed to over 150 restaurants, grocery and natural food stores, institutions and buyer’s clubs. Thanks to Crown O’Maine Organic Cooperative, Heiwa Tofu is now offered at 29 Hannaford Supermarkets around the state.  Jeff is excited to announce that the production facility is soon to be moving from Belfast to Rockport, into a building they have just purchased. Their plan is to be in the new location by July, and the extra space will allow them to continue ramping up production in order to meet increasing demand.

Look for Heiwa at your local grocer

The women of Bizin are proud to support Heiwa by providing branding, content development, marketing expertise, graphic design services and legal advice as Jeffrey continues to grow his business. BizIn team members include Carrie Yardley (Yardley Esq. PLLC), Valerie Geredien (buzzwings marketing & communication, LLC), Erin Smith (Wheatberry Design), Susan Walters (Stories That Shine), and Leah Twitchell (K&L Social). The women met through the New Ventures Maine program recommend the program to anyone thinking of starting a business or wanting to take their business to the next level. 

Pizza By Fire

Pizza By Fire

If you haven’t tasted Pizza By Fire, then you are truly missing out. Andrew has a brick oven on wheels and he caters weddings, birthdays, graduations and other events three seasons out of the year.

I happened to stop by a tasting he had at his shop (1 Industrial Way, Portland) on a drizzly fall evening, and it was so cozy standing in front of the brick oven that I didn’t want to go home. Not to mention the delicious pizza that was rolling out! Ingredients are simple and fresh. A white pizza with mushroom, garlic and parsley was my favorite. Andrew makes his own dough and keeps it on the tacky side so it comes out light and thin, not bready at all. Semolina is used to keep the pizza from sticking to the wooden board before it slides into the 700 degree oven and finishes baking in just minutes.

Pizza Margherita

Call Andrew (207.228.2087) if you have a party coming up in 2016, because his calendar is booking fast! And check them out on Facebook or Instagram.

Facebook Marketing 101

Facebook Marketing 101

If you’d like to delve into custom audiences and remarketing opportunities on Facebook, join me for this free class, November 13th at 1 pm. I will talk about creating custom audiences based on your web traffic, as well as your email lists. If you have a large and growing email list, you may want to check out GoChime, as this will help you keep your contacts synced with your custom Facebook audiences.

This class is limited to eight people as I’m giving it at my office on Fore Street. Please email me leah@kandlsocialmedia.comto reserve your space and get directions. Refreshments provided! (Coffee and Holy Donuts.)