Replying to Comments


When you have a popular post that is getting a lot of traction, engagement and comments, it’s super important (IMHO) to take the time to reply to comments. And when people are sharing your posts, take the time to thank them in a comment (see above).

If you can’t think of anything to say when you are replying to comments, you can always use a funny, cute, or interesting sticker. This may seem silly, but it works and most people love it. Replying with stickers can prompt even moreΒ replies with photos, more comments or a sticker in return. Each time someone replies to your reply, your post becomes more and more popular and shows up in the newsfeed of their Facebook friends.

It can spark conversations and help your customers and supporters understand that you’re not just on Facebook to post self-promotional content, you are are actually listening to what they have to say, and you have the time to personally engage with them.

It’s time-consuming for sure, but if you’re going to run a successful page that impacts your SEO and your customer relationships, please make it a priority.

Popular Posts on Facebook: Job Postings

People love to help others find jobs, so job postings on Facebook are very popular. They usually have great organic reach (depending on the size of your fanbase) and with a small boost you can get a lot of mileage out of these simple posts. Plus, you might just find your next employee through social media!

Here are some tips for posting job openings on Facebook:

  1. Always use a photo of a current employee to show what the job entails. Like this photo of Rod (Master Plumber) at AWQ:rod
  2. Use the same type of description that you would on any other job listing site, give people the details!
  3. You may not want to publish an email address in the post, but do direct people to your website or a contact page explaining how to apply for the job.
  4. People who comment on the post can be sent direct messages now! So use this feature if someone who comments would like more information.
  5. In the post, ask your fans to share the post or tag their friends who might be interested in the job. This is a great way to boost engagement with the post.

Using Facebook Groups as Collaboration Software


When searching for collaboration software, you might try out such platforms as Slack, Basecamp, and Asana. But have you considered making a Facebook Group for your team? You might find that a group on Facebook fulfills all your co-working needs, and best of all, it’s free!

The advantages to using a Facebook group are many, and I’ll mention a few of them here:

1. Most people are already using Facebook and so they are familiar with many of the features you will be using in your group such as creating a post, making comments, tagging people in posts and comments, uploading photos, and also creating events.

2. You can create docs in Facebook, or upload them. Your group will be able to edit these docs and also view the revision history.

3. Instead of using a group calendar, you can create events for tasks or important deadlines. Now all the discussion regarding that particular task or deadline will be in the discussion section of the event. People working on this particular task can “attend” the event and receive notifications when something is posted in the discussion.

4. And did I already mention, Facebook groups are free to use?! They can also be set to private so you don’t have to worry about other people “finding” your group.

5. The tagging feature is extremely useful, as you can tag the appropriate people when you need their attention on specific subject matter.

6. The “newsfeed” of your group creates a record of who had what discussion when.

7. No need to search through confusing email threads!

There are also some disadvantages:

1. Some people are reluctant to join FB groups with coworkers, even though there is no need to “friend” everyone in your group.

2. Even though the use of events for tasks and deadlines is pretty awesome, there is no actual calendar feature (unless you go to your own personal Facebook calendar).

3. The document types you can create in FB are limited to text docs with very basic formatting. So unlike Google Drive, where you can collaborate on documents that are compatible with Microsoft Office programs like Excel and Word, these types of documents will need to be uploaded and downloaded.

4. Unlike Google Drive, all of your documents will be located under “Files” with no way to organize them into folders.

While no software platform that I’ve used is perfect, Facebook groups may be appropriate for your team once everyone understands how to use all the features. Try it, you might like it!



Facebook Marketing for Creatives

facebook 101.jpg

I’m excited to give another class! This one is geared towards creatives, and we have a limit of 12 people. $20 for the two-hour training and come early for the social hour.

This class is generously hosted by Earth Angel Arts atΒ 419 Ocean St, South Portland, Maine. Date is April 11 from 4-7. The first hour is meant for socializing and networking, so if you can’t make it right at four, no worries! Workshop starts at 5 and goes until 7 pm.

You must pre-register by paying online: Buy Ticket.

If you are bringing a laptop, which is highly recommended, please be logged into Facebook (or know your password) and already have a business page.

Hope to see you there,


Like and Be Liked


Here are a few tips, especially for those of you on Instagram and Twitter. These especially, of all the social channels, work on reciprocity. So, you must follow to get followers. You must like to be liked.

If someone takes the time to tag you in a tweet, it is great to give them the courtesy of a retweet, or mention them in a new tweet. Or start a conversation. I’m not saying to talk to spammers or fake accounts. But if someone you know, like, respect, or a customer or potential client is giving you free advertising by tweeting about you, then give them a retweet! They will be so much more likely to continue tweeting about you, and it will show others that if they engage with you, there is something in it for them. We are humans, we are needy, we want your attention and love!

And even though Instagram is an insta-pain when it comes to regramming–because they don’t have a native regram button–you can install a handy app like Regrann and show your fans some love by sharing their photos on your account. When a fan tags you in a photo or mentions in a comment, please, don’t be too cool for school. Run your account like a human being and respond to them, like the photo, regram it, and give them props for showing their love. If you have a large following and people see that you are regramming fan photos, you can bet it will cause others to follow suit and garner you mentions galore. I’m not saying to regram every fan photo–they should be quality photos, flattering of your business and in the same “motif” as your brand. But show these people some sort of love!

#Repost @atommacdonald

A post shared by coffeebydesign (@cbdportland) on

And finally, both of these channels work on reciprocity, so if you want to gain followers, you must follow others. Like, crazy follow. Like, thousands of accounts. Relevant ones, hopefully. And follow-back relevant, quality accounts as well. Or you can be sure they will unfollow you when they go to clean up their follow list with an app like Crowdfire