Pinterest boards are wish lists of things we want to own, or have or do. For example, I just got an undercut inspired by a Pin my sister sent me, from a barber I found on Instagram. Pinterest is like a digital “vision board,” if you are into that sort of thing, which many people are.
So if you have an e-commerce site, you should probably be pinning things. If you are already pinning, you should definitely promote some Pins from your site! People (mainly women) pin things they want to buy. And if they can buy it online, they will.
Here are some stats from a campaign I ran for a book called Your Dog Is Your Mirror:
Since I ran this campaign, I have sold 16 copies of the book (at $14 a pop) for a total of $224 in sales. Eight of those sales have been attributed to this campaign, according to my Shopify store. Some of the customers could not be tracked, and at least one came from an email campaign.
But the great thing is, a Promoted Pin is the gift that keeps on giving. Since I ran this campaign, this particular Pin has been re-pinned over 4,000 times, and liked over 1,000 times.
So if you haven’t pinned your products, you might want to start. And throw a little money on a Promoted Pin to see what kind of traction you get. You might be surprised how a little investment can go a long way.