Joining Forces with Love Tree Marketing

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Photo by Jennifer Grace of Love Tree Marketing, all rights reserved

We are so happy to announce a new partnership with Love Tree Marketing! My good friend Jennifer Grace has many talents that compliment our services here at K&L Social. She is an amazing photographer and web designer. She’s also a wonderful writer, and brings a lot of knowledge in the areas of blogging, branding and advertising on social media. This partnership will allow us to better serve our clients with even more high-quality, original content for your website and social media channels.

We look forward to working with Jen in order to help Maine businesses grow their reach on Facebook, Instagram, Twitter, Pinterest and YouTube. Our targeted advertising techniques combined with high quality content will also drive traffic to your website. We want your company to stand out in the noisy sea of internet chatter by combining content that creates an emotional connection to your brand followed up by amazing customer service. We both believe that placing an emphasis on customer service and engagement leads to longlasting relationships with clients and customers.

If you’re interested in what we have to offer in terms of both content creation and social media management, please contact us and we will be in touch with you shortly!

 

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Sponsoring Women’s Safety

Women's Self Defense: SAFE Plan

“The difference between being paranoid and being prepared is the process of being informed.” -John Jenkins

We are sponsoring a Women’s Self Defense class, on June 10th from 9am-12pm. This three hour class, created and taught by John Jenkins, is called SAFE Plan.

The SAFE Plan program is about:

Simplicity: Easy to learn, practice and master.

Avoidance: Learning the skill of risk assessment to help avoid escalating threats.

Focus: Knowing what to look for in finding “a way out” of a threatening situation.

Escaping: Ability to quickly get out of an unsafe situation.

Says John, “Our daughters and all women should be encouraged to explore and reach for their dreams while understanding how to minimize their exposure to risk. SAFE Plan provides simple, safe, and effective methods of preventing, recognizing, de-escalating, and escaping unsafe situations.”

Registrants need only bring writing materials (notebook and pen/pencil), have a willingness to learn, and wear comfortable/loose fitting clothing.

This class is for ages 12 and up, but adolescents should be accompanied by an adult because we will be covering adult topics of assault and domestic violence.

This class is an affordable $25 per person ($20 for adolescents) and tickets can be purchased on Eventbrite, or by contacting Leah Twitchell if you prefer to mail a check, call her cell FMI: 207.939.6210. Because we have limited space in this class, pre-registration is required. Thanks!

 

Popular Posts on Facebook: Job Postings

People love to help others find jobs, so job postings on Facebook are very popular. They usually have great organic reach (depending on the size of your fanbase) and with a small boost you can get a lot of mileage out of these simple posts. Plus, you might just find your next employee through social media!

Here are some tips for posting job openings on Facebook:

  1. Always use a photo of a current employee to show what the job entails. Like this photo of Rod (Master Plumber) at AWQ:rod
  2. Use the same type of description that you would on any other job listing site, give people the details!
  3. You may not want to publish an email address in the post, but do direct people to your website or a contact page explaining how to apply for the job.
  4. People who comment on the post can be sent direct messages now! So use this feature if someone who comments would like more information.
  5. In the post, ask your fans to share the post or tag their friends who might be interested in the job. This is a great way to boost engagement with the post.

Using Facebook Groups as Collaboration Software

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When searching for collaboration software, you might try out such platforms as Slack, Basecamp, and Asana. But have you considered making a Facebook Group for your team? You might find that a group on Facebook fulfills all your co-working needs, and best of all, it’s free!

The advantages to using a Facebook group are many, and I’ll mention a few of them here:

1. Most people are already using Facebook and so they are familiar with many of the features you will be using in your group such as creating a post, making comments, tagging people in posts and comments, uploading photos, and also creating events.

2. You can create docs in Facebook, or upload them. Your group will be able to edit these docs and also view the revision history.

3. Instead of using a group calendar, you can create events for tasks or important deadlines. Now all the discussion regarding that particular task or deadline will be in the discussion section of the event. People working on this particular task can “attend” the event and receive notifications when something is posted in the discussion.

4. And did I already mention, Facebook groups are free to use?! They can also be set to private so you don’t have to worry about other people “finding” your group.

5. The tagging feature is extremely useful, as you can tag the appropriate people when you need their attention on specific subject matter.

6. The “newsfeed” of your group creates a record of who had what discussion when.

7. No need to search through confusing email threads!

There are also some disadvantages:

1. Some people are reluctant to join FB groups with coworkers, even though there is no need to “friend” everyone in your group.

2. Even though the use of events for tasks and deadlines is pretty awesome, there is no actual calendar feature (unless you go to your own personal Facebook calendar).

3. The document types you can create in FB are limited to text docs with very basic formatting. So unlike Google Drive, where you can collaborate on documents that are compatible with Microsoft Office programs like Excel and Word, these types of documents will need to be uploaded and downloaded.

4. Unlike Google Drive, all of your documents will be located under “Files” with no way to organize them into folders.

While no software platform that I’ve used is perfect, Facebook groups may be appropriate for your team once everyone understands how to use all the features. Try it, you might like it!