A popular blog post does two things for you: it gives your SEO a boost, and also gives you something very valuable to share on your social media. Then we have a feedback loop that increases your web visitors AND increases engagement on your social media channels. The more people visit your website, the more popular it becomes, and the more people who engage with you on social media, the more people will visit your website. You can also, with the help of the Facebook pixel, retarget your web visitors, therefore spending your advertising dollars on people who are most likely to engage with you again. So essentially you are creating a custom audience and a loyal following with quality content. You want to send people to your website from your social channels, and then make sure to retarget them on social over and over again. This feedback loop creates lasting relationships with real and potential customers who are regular content consumers.
The above blog post was shared to Plant Something Maine’s Facebook page. We then gave it a modest boost of $15.00. This post had a reach of 5,121 people, got 132 likes and 31 shares. Well worth the small ad budget.
In the next example, I wrote a blog post for my website, The Evolved Dog. I spent no ad dollars giving this post a Facebook boost, but it continues to perform very well.
This page has a following of 1,545 people and on average, an organic post reaches between 100-400 people. This particular blog post had an organic reach of 2,170, was liked 18 times and shared 20 times. According to my Shopify insights, it’s been read over 138 times. This is all organic! Something I should boost for sure.
If I haven’t convinced you of the importance of a quality blog on your website, I’m not sure what will… but hopefully if you’re not already blogging, you will soon!