Facebook Groups for Business

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Some reasons why you might want to consider creating a group for your business, in addition to your official company page:

  1. Facebook groups foster a sense of community and belonging.
  2. They allow you to speak to your customers on a personal level, giving them valuable advice and information.
  3. Groups foster engagement even more than pages, because everyone participating in the group can make meaningful posts that everyone will see in the feed.
  4. Groups are known as forums where Facebook users connect with like-minded people, get answers to their questions, and learn about topics that interest them.
  5. Your business can become a trusted resource in it’s area of expertise.
  6. You don’t have to boost posts or create ads, everyone in the group can see your posts.

Forming a group is just another great way you can connect with current and potential customers, forming a strong relationship with them as you offer information, advice and education on a specific topic.

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Joining Forces with Love Tree Marketing

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Photo by Jennifer Grace of Love Tree Marketing, all rights reserved

We are so happy to announce a new partnership with Love Tree Marketing! My good friend Jennifer Grace has many talents that compliment our services here at K&L Social. She is an amazing photographer and web designer. She’s also a wonderful writer, and brings a lot of knowledge in the areas of blogging, branding and advertising on social media. This partnership will allow us to better serve our clients with even more high-quality, original content for your website and social media channels.

We look forward to working with Jen in order to help Maine businesses grow their reach on Facebook, Instagram, Twitter, Pinterest and YouTube. Our targeted advertising techniques combined with high quality content will also drive traffic to your website. We want your company to stand out in the noisy sea of internet chatter by combining content that creates an emotional connection to your brand followed up by amazing customer service. We both believe that placing an emphasis on customer service and engagement leads to longlasting relationships with clients and customers.

If you’re interested in what we have to offer in terms of both content creation and social media management, please contact us and we will be in touch with you shortly!

 

Video Banners are Here (For Some)

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***7.20.17: UPDATE: Video banners are now cropping very awkwardly to the upper left-hand corner of the videos instead of staying centered like the preview. Hopefully this will be fixed shortly.***

You may have noticed that some business pages now have videos (!) as their banner instead of a still photo. I will warn you, this feature is still in beta and the uploading is touch and go. The banner dimensions are also awkward for a full frame video, however, you can still position the video like you would a photo, cropping it to the best dimensions after upload. And making a simple slideshow with stock photos is a great way to start if you don’t have the funds for something produced professionally.

Personally, I think it makes the page more dynamic and appealing to potential customers. Videos, even slideshows with simple music, can evoke much more feeling from viewers, and therefore a stronger connection with your brand, product, and services.

If you don’t yet have this feature available to you, just sit tight, they are still working out the bugs and slowly rolling it out to select pages at this point.

Custom Audiences

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Understanding how to make the best use of Facebook Custom Audiences can be frustrating for sure. I’ve already talked about creating lookalike audiences from web traffic in the previous blog post. Another great way to target a custom audience is by uploading a CSV of your current customers. Some well established businesses are just starting to use Facebook now, and need to connect with their already large and loyal fan base. Taking their existing customer database, we can create a custom audience and then boost page posts to that audience, or run a page-like campaign to that audience.

As with the web-visitors, I would also create a lookalike audience based on the customer list. Then, in ads manager, you can create a conglomeration of all these audiences and target them at the same time, or create different ad sets to see which audiences perform the best. So you are essentially targeting people who share common characteristics with the customers to whom you’ve already sold something, rather than random people who use FB. It just makes sense.

Creating Lookalike Audiences on Facebook

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Is your business looking to attract new customers? A great way to target potential customers on Facebook is by creating Lookalike Audiences.

The first thing is to create a Custom Audience for web visitors, using the Facebook Pixel. I set this up to capture “Anyone who visits your website” in the past 180 days. Once this audience is set up (if you haven’t already) it can take some time to accumulate users here.

Now if your web traffic is pretty steady you should accumulate a good size audience with these parameters, and then Facebook will be able to create a Lookalike audience based on these visitors. Even if you are only getting a few thousand people in your web visitor audience, your lookalike audience could be up to 2 million people.

You can also create a Lookalike Audience based on fans you already have on your page. That way, you know you will be targeting a demographic likely to be interested in your brand, products and services.

There are many more advance targeting actions we could take, but I won’t explain them all here. Just look at this screen grab to get an idea.

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The possibilities are almost endless! Think about your goals, and target accordingly…