Facebook Faux Pas

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Have you made a Facebook Faux Pas? Don’t worry, we’ve all done it!

Here’s my list of top five FFPs (Facebook Faus Pas):

  1. Posting a link, but leaving the link text in the post. Once you paste the link, you can actually delete the link text from the post copy. This makes your post look spiffy and clean!
  2. Making a text-only post. Text-only posts have very little reach compared to those with photos, links and videos. Even if you don’t have a relevant photo handy to add to your post, please try to find a good-quality stock photo to go with the post. You can try using Pixabay for royalty-free images. Also try Unsplash for more dramatic and/or artistic photos (such as the one featured above!).
  3. Posting a link that does not include a photo. Many people don’t realize that if they are posting a link on their business page and it has no photo, you can add one! Just like text-only posts don’t get as much reach, text-only links don’t either. They just look a bit ugly and people are much less likely to click on them. So again, if the orginal article doesn’t have a photo (which is a website faux pas!) then you should add a stock photo.
  4. Your host created an event for you on Facebook, but you duplicated the efforts by creating another event! Each event IRL (in real life) should be represented on Facebook by ONE event, even if there are multiple hosts and/or presenters. This will increase the reach of the event, and make it much easier to give updates to fans who say they are interested in attending. Always share the original event. You can even use the nifty “Add to Page” button to show the event in your events tab, making it appear as if you “own” the event even if you didn’t create it.
  5. Posting too frequently! This is a big one. Please, don’t post more than once every 24 hours. The recommendations for posting frequency for pages that have 1,000-10,000 fans is actually still only 3-5 times per week. If you must, please schedule your posts so that they at least publish on different days. Going on a posting spree (making multiple posts in one day, or even in one hour) will result in decreased or almost zero reach for most of your posts.

These tips are aimed at business pages, but many of them apply to personal profiles as well. Any questions? Give me a buzz: 207.939.6210.

Happy Facebooking!

🙂

Leah

Helping Heiwa

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As many of you know, I am big on giving back. That’s why last year I donated my time to help Heiwa Tofu run a crowdfunding campaign so they could buy and intall a heating system for their new building in Rockland. It was such a pleasure working with this local family business! Jeff and Maho have worked very hard over the past 8 years making organic tofu and soymilk from soybeans mostly grown right here in Maine.

That’s why I felt good about volunteering my time to support their leap into owning their own production facility so they could ramp up production, hire a crew, and grow this amazing business. I did this as part of a small business grant called BizIn, which was created by fellow New Ventures Graduate, Carrie Yardley of Yardley Esq., PLLC. She, along with Valerie Geredien, Buzzwings Marketing, Erin Smith, of Wheatberry Design, and Susan Walters, Stories that Shine, created this grant to support local, small businesses in Maine. In addition to our BizIn team, Dandan Liu also donated her time to create this beautiful film about Heiwa, which was integral to our Indiegogo campaign.

 

Heiwa Tofu Indiegogo Video from Dandan Liu on Vimeo.

 

It was an amazing feeling working with this group of women who had all benefitted from the New Ventures program, and now were giving their time to support other business owners. The campaign turned out to be a great success, and all told, we helped Heiwa raise over $18,000! They were able to purchase and install the heat pumps needed for their new building in Rockland.

Heiwa continues to grow and thrive, and I continue to show my support by eating their delicious, organic tofu!

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Replying to Comments

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When you have a popular post that is getting a lot of traction, engagement and comments, it’s super important (IMHO) to take the time to reply to comments. And when people are sharing your posts, take the time to thank them in a comment (see above).

If you can’t think of anything to say when you are replying to comments, you can always use a funny, cute, or interesting sticker. This may seem silly, but it works and most people love it. Replying with stickers can prompt even more replies with photos, more comments or a sticker in return. Each time someone replies to your reply, your post becomes more and more popular and shows up in the newsfeed of their Facebook friends.

It can spark conversations and help your customers and supporters understand that you’re not just on Facebook to post self-promotional content, you are are actually listening to what they have to say, and you have the time to personally engage with them.

It’s time-consuming for sure, but if you’re going to run a successful page that impacts your SEO and your customer relationships, please make it a priority.

Sharing Buttons, Put Them Everywhere!

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A while back I had written a blog post about my top 10 social media “pet peeves” and I think this was on that list (as in, not doing this is a pet peeve of mine). But it is worth revisiting. If you want people to share your content, please, make it easy for them to do so. Put those sharing buttons EVERYWHERE. On every page of your website, every blog post, and most certainly on every email blast. If you don’t have a WordPress site, no worries, you can always use AddThis to easily install custom sharing buttons on your website (you choose which the channels).

If you are using MailChimp and want to send out an email campaign, please see these instructions if you are unsure of how to add and customize the social sharing “content block.”

In this age of click, click, 3 second attention spans, you musn’t make people jump through hoops to share your beautiful and valuable content. They really do want to share it. They just need to be able to do so in one click increments. Not everyone will have custom extensions installed on their browser that makes it easy to Pin and Tweet everything.

And in this age of a very “noisy” internet, you have to understand that a lost share could be a lost customer. So don’t be shy about asking for shares, likes and comments. If people know it’s important to you that they show interest in your content, they will most likely oblige.

I hope this helps! Ask me any questions via email: leah@kandlsocialmedia.com, or leave a comment below. 😉