Helping Heiwa

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As many of you know, I am big on giving back. That’s why last year I donated my time to help Heiwa Tofu run a crowdfunding campaign so they could buy and intall a heating system for their new building in Rockland. It was such a pleasure working with this local family business! Jeff and Maho have worked very hard over the past 8 years making organic tofu and soymilk from soybeans mostly grown right here in Maine.

That’s why I felt good about volunteering my time to support their leap into owning their own production facility so they could ramp up production, hire a crew, and grow this amazing business. I did this as part of a small business grant called BizIn, which was created by fellow New Ventures Graduate, Carrie Yardley of Yardley Esq., PLLC. She, along with Valerie Geredien, Buzzwings Marketing, Erin Smith, of Wheatberry Design, and Susan Walters, Stories that Shine, created this grant to support local, small businesses in Maine. In addition to our BizIn team, Dandan Liu also donated her time to create this beautiful film about Heiwa, which was integral to our Indiegogo campaign.

 

Heiwa Tofu Indiegogo Video from Dandan Liu on Vimeo.

 

It was an amazing feeling working with this group of women who had all benefitted from the New Ventures program, and now were giving their time to support other business owners. The campaign turned out to be a great success, and all told, we helped Heiwa raise over $18,000! They were able to purchase and install the heat pumps needed for their new building in Rockland.

Heiwa continues to grow and thrive, and I continue to show my support by eating their delicious, organic tofu!

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Sharing Buttons, Put Them Everywhere!

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A while back I had written a blog post about my top 10 social media “pet peeves” and I think this was on that list (as in, not doing this is a pet peeve of mine). But it is worth revisiting. If you want people to share your content, please, make it easy for them to do so. Put those sharing buttons EVERYWHERE. On every page of your website, every blog post, and most certainly on every email blast. If you don’t have a WordPress site, no worries, you can always use AddThis to easily install custom sharing buttons on your website (you choose which the channels).

If you are using MailChimp and want to send out an email campaign, please see these instructions if you are unsure of how to add and customize the social sharing “content block.”

In this age of click, click, 3 second attention spans, you musn’t make people jump through hoops to share your beautiful and valuable content. They really do want to share it. They just need to be able to do so in one click increments. Not everyone will have custom extensions installed on their browser that makes it easy to Pin and Tweet everything.

And in this age of a very “noisy” internet, you have to understand that a lost share could be a lost customer. So don’t be shy about asking for shares, likes and comments. If people know it’s important to you that they show interest in your content, they will most likely oblige.

I hope this helps! Ask me any questions via email: leah@kandlsocialmedia.com, or leave a comment below. 😉

Popular Posts on Facebook: Job Postings

People love to help others find jobs, so job postings on Facebook are very popular. They usually have great organic reach (depending on the size of your fanbase) and with a small boost you can get a lot of mileage out of these simple posts. Plus, you might just find your next employee through social media!

Here are some tips for posting job openings on Facebook:

  1. Always use a photo of a current employee to show what the job entails. Like this photo of Rod (Master Plumber) at AWQ:rod
  2. Use the same type of description that you would on any other job listing site, give people the details!
  3. You may not want to publish an email address in the post, but do direct people to your website or a contact page explaining how to apply for the job.
  4. People who comment on the post can be sent direct messages now! So use this feature if someone who comments would like more information.
  5. In the post, ask your fans to share the post or tag their friends who might be interested in the job. This is a great way to boost engagement with the post.

New Features on Facebook

Facebook has added some cool new features (aside from the new emojis on post likes). The “Call to Action” button on your business page can now say “Call Now,” which I would highly recommend using if you want leads from FB. Second best to this would be “Email Now” if you prefer not to get calls.

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The other cool thing I like has to do with personal profiles. You can now tell Facebook how to pronounce your name, which I think is a cool thing to do because a lot of times it’s embarrassing for people if they’ve met you and seen your name in print, but still are not quite sure how to correctly pronounce it. Also, it’s a nice way to virtually introduce yourself and make social media a bit more friendly. (As friendly as staring into a computer can possibly be.)

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Speaking of personal profiles, have you linked your personal profile to your Facebook business page? If not, you may want to. Go to About or Update Info and when you type in your business name, a drop down should populate, allowing you to directly link to your business page. Now SELECT the page from the drop down menu instead of continuing to type it out and creating a link that goes nowhere.

Hope you found these tips helpful.

TTFN! 🙂

Social Good and The Abundance Cycle

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“If you really want to be greedy, be greedy in serving others. Try to remove the suffering of other people. Once you are unattached in your personal life, you can serve others, and by doing that you will find more and more joy. That’s why sometimes I say that the selfless person is the most selfish one. Why? Because a selfless person doesn’t want to lose his or her peace and happiness.” The Yoga Sutras of Patanjali, commentary by Sri Swami Satchidananda

How does your company give back? This is an important question to ask. It’s not just because giving back can make you popular on social media–although it can–but because giving back should be part of a long-term sustainability plan. In my mind, being sustainable is a great way to give back, to the environment, to people, and to society. Jay Friedlander talks about how sustainability leads directly to abundance. In fact, he’s created a model for any business to use in order to increase sustainability in a strategic way that increases profit as well.

In a nutshell: It’s about abundance . . . an abundant world where companies that rejuvenate the social and environmental fabric make superior returns for shareholders. We felt it was time to make sustainability strategic and bring together disparate initiatives that companies loosely classify as “sustainability.”

Watch Jay’s TedTalk to learn more, and check out his website to see if it will work for your company (and it will!): Abundance Cycle.

Namaste y’all,

Leah