Video Banners are Here (For Some)

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***7.20.17: UPDATE: Video banners are now cropping very awkwardly to the upper left-hand corner of the videos instead of staying centered like the preview. Hopefully this will be fixed shortly.***

You may have noticed that some business pages now have videos (!) as their banner instead of a still photo. I will warn you, this feature is still in beta and the uploading is touch and go. The banner dimensions are also awkward for a full frame video, however, you can still position the video like you would a photo, cropping it to the best dimensions after upload. And making a simple slideshow with stock photos is a great way to start if you don’t have the funds for something produced professionally.

Personally, I think it makes the page more dynamic and appealing to potential customers. Videos, even slideshows with simple music, can evoke much more feeling from viewers, and therefore a stronger connection with your brand, product, and services.

If you don’t yet have this feature available to you, just sit tight, they are still working out the bugs and slowly rolling it out to select pages at this point.


Share Your Story, Change the World


If you are small business owner, you most likely started your business with the idea of sharing your passion with the world. A great way to connect with people is to let them know what lies at the heart of your business: what was that passion that ignited you to create a business? Whenever you bring something new into the world, whether it’s a product or a service, there is a ripple effect. So whether you realize it or not, you are changing the world with whatever it is you create. You may feel vulnerable letting people know that your intention is to make the world a better place, however, this vulnerability is the very thing that will create a connection between you and your audience. And if you haven’t seen Brené Brown’s talk on the power of vulnerability, now would be a good time to watch it.

Writing a blog is a great way to get this message out to the people. It’s free, for one, and if you are truly passionate about what you do, then it won’t be difficult for you to start sharing your ideas. (And if you’re nervous about your writing skills, then start vlogging!)

You may need to meditate on this for a little while, or maybe even revisit your mission statement. And if you don’t have a mission statement, now would be a good time to write one. Once you become clear about what your intentions are, the rest will fall into place. Creating content to share on a blog or Facebook page now becomes easy because you have a focus and a purpose. When your intentions are pure and true, people who feel drawn to your authenticity will help you spread your message. This is also how your content will stand out in the sea of noise that is now the Internet–people are going to connect with whatever it is that you feel authentic passion for.

So tell your story, and make it personal. Putting a human face on your business is going to do wonders for your social media marketing.

Are You a Maine Maker?

If you make handmade products in Maine, a short video is a great way to engage people and clue them in to the quality of your products. It can show how you source your raw materials, how the product is put together, or maybe even an example of a customer using the product. Whatever aspect you want to show, it will surely set you apart to create a short film about your very unique craft! Here’s a video we made for our client, Miss Moonmaker, at a demo she was holding at Whole Foods Market in Portland, Maine: