If you are small business owner, you most likely started your business with the idea of sharing your passion with the world. A great way to connect with people is to let them know what lies at the heart of your business: what was that passion that ignited you to create a business? Whenever you bring something new into the world, whether it’s a product or a service, there is a ripple effect. So whether you realize it or not, you are changing the world with whatever it is you create. You may feel vulnerable letting people know that your intention is to make the world a better place, however, this vulnerability is the very thing that will create a connection between you and your audience. And if you haven’t seen Brené Brown’s talk on the power of vulnerability, now would be a good time to watch it.
Writing a blog is a great way to get this message out to the people. It’s free, for one, and if you are truly passionate about what you do, then it won’t be difficult for you to start sharing your ideas. (And if you’re nervous about your writing skills, then start vlogging!)
You may need to meditate on this for a little while, or maybe even revisit your mission statement. And if you don’t have a mission statement, now would be a good time to write one. Once you become clear about what your intentions are, the rest will fall into place. Creating content to share on a blog or Facebook page now becomes easy because you have a focus and a purpose. When your intentions are pure and true, people who feel drawn to your authenticity will help you spread your message. This is also how your content will stand out in the sea of noise that is now the Internet–people are going to connect with whatever it is that you feel authentic passion for.
So tell your story, and make it personal. Putting a human face on your business is going to do wonders for your social media marketing.