IndieGoGo: Let’s Heat Heiwa!

In case you didn’t know, we have a local tofu producer right here in Maine! Heiwa Tofu has been making tofu and soymilk from organic, non-GMO soybeans for the past eight years. After a lot of hard work, producing over 400,000 pounds of tofu, they were able to purchase their own building in Rockport, Maine and expand production in this new facility.

Support Small Tofu Makers!

As any small business owner knows, growing a business involves a LOT of risk, and taking this leap of faith by purchasing a piece of real estate was one of those risks that is slowly but surely paying off. But money is still tight and they now need a heating system to continue production into the winter months. We are one week into the campaign, and they have raised 36% percent of their $15,000 goal. Please consider giving them a boost with a donation or by sharing their campaign.




Popular Posts on Facebook: Job Postings

People love to help others find jobs, so job postings on Facebook are very popular. They usually have great organic reach (depending on the size of your fanbase) and with a small boost you can get a lot of mileage out of these simple posts. Plus, you might just find your next employee through social media!

Here are some tips for posting job openings on Facebook:

  1. Always use a photo of a current employee to show what the job entails. Like this photo of Rod (Master Plumber) at AWQ:rod
  2. Use the same type of description that you would on any other job listing site, give people the details!
  3. You may not want to publish an email address in the post, but do direct people to your website or a contact page explaining how to apply for the job.
  4. People who comment on the post can be sent direct messages now! So use this feature if someone who comments would like more information.
  5. In the post, ask your fans to share the post or tag their friends who might be interested in the job. This is a great way to boost engagement with the post.

Using Facebook Groups as Collaboration Software


When searching for collaboration software, you might try out such platforms as Slack, Basecamp, and Asana. But have you considered making a Facebook Group for your team? You might find that a group on Facebook fulfills all your co-working needs, and best of all, it’s free!

The advantages to using a Facebook group are many, and I’ll mention a few of them here:

1. Most people are already using Facebook and so they are familiar with many of the features you will be using in your group such as creating a post, making comments, tagging people in posts and comments, uploading photos, and also creating events.

2. You can create docs in Facebook, or upload them. Your group will be able to edit these docs and also view the revision history.

3. Instead of using a group calendar, you can create events for tasks or important deadlines. Now all the discussion regarding that particular task or deadline will be in the discussion section of the event. People working on this particular task can “attend” the event and receive notifications when something is posted in the discussion.

4. And did I already mention, Facebook groups are free to use?! They can also be set to private so you don’t have to worry about other people “finding” your group.

5. The tagging feature is extremely useful, as you can tag the appropriate people when you need their attention on specific subject matter.

6. The “newsfeed” of your group creates a record of who had what discussion when.

7. No need to search through confusing email threads!

There are also some disadvantages:

1. Some people are reluctant to join FB groups with coworkers, even though there is no need to “friend” everyone in your group.

2. Even though the use of events for tasks and deadlines is pretty awesome, there is no actual calendar feature (unless you go to your own personal Facebook calendar).

3. The document types you can create in FB are limited to text docs with very basic formatting. So unlike Google Drive, where you can collaborate on documents that are compatible with Microsoft Office programs like Excel and Word, these types of documents will need to be uploaded and downloaded.

4. Unlike Google Drive, all of your documents will be located under “Files” with no way to organize them into folders.

While no software platform that I’ve used is perfect, Facebook groups may be appropriate for your team once everyone understands how to use all the features. Try it, you might like it!



Promoted Pins on Pinterest

Pinterest boards are wish lists of things we want to own, or have or do. For example, I just got an undercut inspired by a Pin my sister sent me, from a barber I found on Instagram. Pinterest is like a digital “vision board,” if you are into that sort of thing, which many people are.

So if you have an e-commerce site, you should probably be pinning things. If you are already pinning, you should definitely promote some Pins from your site! People (mainly women) pin things they want to buy. And if they can buy it online, they will.

Here are some stats from a campaign I ran for a book called Your Dog Is Your Mirror:

sales on shopify               ydiym

Since I ran this campaign, I have sold 16 copies of the book (at $14 a pop) for a total of $224 in sales. Eight of those sales have been attributed to this campaign, according to my Shopify store. Some of the customers could not be tracked, and at least one came from an email campaign.

But the great thing is, a Promoted Pin is the gift that keeps on giving. Since I ran this campaign, this particular Pin has been re-pinned over 4,000 times, and liked over 1,000 times.

So if you haven’t pinned your products, you might want to start. And throw a little money on a Promoted Pin to see what kind of traction you get. You might be surprised how a little investment can go a long way.



Creating a Feedback Loop: The Power of a Quality Blog Post

A popular blog post does two things for you: it gives your SEO a boost, and also gives you something very valuable to share on your social media. Then we have a feedback loop that increases your web visitors AND increases engagement on your social media channels. The more people visit your website, the more popular it becomes, and the more people who engage with you on social media, the more people will visit your website. You can also, with the help of the Facebook pixel, retarget your web visitors, therefore spending your advertising dollars on people who are most likely to engage with you again. So essentially you are creating a custom audience and a loyal following with quality content. You want to send people to your website from your social channels, and then make sure to retarget them on social over and over again. This feedback loop creates lasting relationships with real and potential customers who are regular content consumers.

The above blog post was shared to Plant Something Maine’s Facebook page. We then gave it a modest boost of $15.00. This post had a reach of 5,121 people, got 132 likes and 31 shares. Well worth the small ad budget.

In the next example, I wrote a blog post for my website, The Evolved Dog. I spent no ad dollars giving this post a Facebook boost, but it continues to perform very well.

This page has a following of 1,545 people and on average, an organic post reaches between 100-400 people. This particular blog post had an organic reach of 2,170, was liked 18 times and shared 20 times. According to my Shopify insights, it’s been read over 138 times. This is all organic! Something I should boost for sure.

If I haven’t convinced you of the importance of a quality blog on your website, I’m not sure what will… but hopefully if you’re not already blogging, you will soon!